{"id":4610,"date":"2025-06-26T16:35:30","date_gmt":"2025-06-26T14:35:30","guid":{"rendered":"https:\/\/sundance.de\/use-case\/jorge-gonzalez-x-bild\/"},"modified":"2025-09-14T14:13:00","modified_gmt":"2025-09-14T12:13:00","slug":"jorge-gonzalez-x-bild","status":"publish","type":"use_case","link":"https:\/\/sundance.de\/en\/use-case\/jorge-gonzalez-x-bild\/","title":{"rendered":"Jorge Gonz\u00e1lez x BILD"},"content":{"rendered":"
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In spring 2025, BILD approached Sundance with a clear objective: to launch and establish the new BILD Buying Guide. The campaign needed a personality who could embody brand awareness, trust, and sophistication\u2014while bringing humor to the table. The perfect candidate: Jorge Gonz\u00e1lez. Authentic, widely known in German-speaking markets, and instantly recognizable with his unique charisma. <\/p>\n

What began as a targeted testimonial request evolved into a standout best-case brand campaign. The focus: building and positioning the BILD Buying Guide as a permanent fixture in the publisher\u2019s service offering. With a clear strategy, creative input, and maximum reach across social, print, and digital, the collaboration set new standards. <\/p>\n\n

New: the BILD Shopping Advisor<\/h2>\n\n

Jorge Gonz\u00e1lez x BILD<\/h1>\n\nShopping advice with Hit Potential\n\n
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A brand fit with personality \u2013 
the Jorge Gonz\u00e1lez effect<\/h3>\n\n

Jorge brought the campaign to life with effortless credibility under the motto: \u201cQuality is the true glamour!\u201d His name, his style, and his humor drew attention and delivered the brand message straight to the heart of the target audience. The campaign mirrored Jorge\u2019s own character\u2014vibrant, humorous, and colorful. A Human Brand became the face of a service product, and a market launch turned into an experience. <\/p>\n

Sundance oversaw every stage of the process\u2014from first pitch to final execution\u2014ensuring planning, coordination, and content aligned both with the ambassador and the brand\u2019s objectives.<\/p>\n\n