{"id":4527,"date":"2025-08-12T16:46:07","date_gmt":"2025-08-12T14:46:07","guid":{"rendered":"https:\/\/sundance.de\/use-case\/alexander-herrmann-x-fissler\/"},"modified":"2025-09-14T14:33:37","modified_gmt":"2025-09-14T12:33:37","slug":"alexander-herrmann-x-fissler","status":"publish","type":"use_case","link":"https:\/\/sundance.de\/en\/use-case\/alexander-herrmann-x-fissler\/","title":{"rendered":"Alexander Herrmann x Fissler"},"content":{"rendered":"

From the very first conversations and brainstorming sessions, it was clear: this was a perfect match. Both share the same values\u2014passion, trust, and premium quality Made in Germany. <\/p>\n\n

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Brand seeking an ambassador<\/h3>\n\n

It all began with Fissler\u2019s search for the right brand ambassador for the premium cookware line Original-Profi Collection\u00a9<\/em>, paired with Alexander Herrmann\u2019s ambition to strengthen his Human Brand authentically in the premium product segment. Since 2021, Alexander Herrmann and Fissler have joined forces\u2014a collaboration that has grown into a close and trusting partnership between the chef and the cookware manufacturer. <\/p>\n\n

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Alexander Herrmann x Fissler<\/h1>\n\nA brand partnership Made in Germany \n\n
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A win-win for partner and Human Brand<\/h3>\n\n

To amplify visibility and reinforce their shared appreciation of the craft of cooking, synergies were created with DK Verlag, where Herrmann publishes his cookbooks. Together with Fissler, they developed a special booklet featuring exclusive recipes. <\/p>\n\n

With Alexander Herrmann, Fissler launched the first global cross-media campaign in the company\u2019s history\u2014reaching markets including Southeast Asia and spanning 30-second TV spots, OOH posters, social media activations, and POS measures.<\/p>\n\nWe combine experience, strategy, and network to turn ideas into reality and transform collaborations into deep partnerships.\n\n