How Jorge González became a Brand

Interview in the Hamburger Abendblatt on May 3, 2024, about brand building, Jorge González, and 25 years of Sundance Communications.

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Visibility is no coincidence. It’s strategy, attitude—and a lot of work behind the scenes.

In this WAZ article, our founder Oliver Wirtz Brito talks about his beginnings, working with artists such as Jorge González and Tim Mälzer, and how people become brands.