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Artist with Media

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John Groves


Date of birth: 09.08.1953
Place of birth: Hamburg, Germany
Nationality: British
Occupation: Composer, music producer, consultant on the use of sound and music in advertising and communications
Speciality: Sound Branding, author and lecturer


ohn Groves is a composer, music producer and consultant on the use of sound and music in advertising and communications. In the early 90s he became one of the pioneers of Sound Branding, by developing a structured system for the creation and implementation of brand and corporate Sound Identities. This method has provided the basis for what has become a market standard.

GROVES Sound Communications has offices in Hamburg and London with representation in Stockholm, Zurich and Madrid. Their client list contains a number of distinguished brands such as Olympus, Wrigley’s, Mentos, Bacardi, Audi, Nivea, BMW, Visa as well as a large number of radio and TV stations.

John Groves is guest lecturer at various universities and institutions eg. the University of Surrey/UK, the Hamburger Texterschmiede, the Miami Ad School and a faculty member at the Danube University Krems/Austria. He also holds workshops and master classes at a number of marketing, design and communications congresses such as the Art Directors Club, Radio Day, Hamburger Dialog, Soundtrack Cologne, the Typo International Design Conference, the Munich Media Days and the German Marketing Conference.
He is president of the Composers Club, Germany, vice president of FFACE – the Federation of Film and Audio-visual Composers of Europe, and board member of ECSA – the European Composers and Songwriters Alliance, member of the Art Directors Club and deputy for the advisory board of the GVL. He has published several articles in trade magazines and books (see below). For further information visit

“ComMUSICation – From Pavlov’s Dog to Sound Branding” by John Groves. Oak Tree Press. Cork, Ireland 2011. Language: English. 217 pages. Further infórmation on

„A Short History of Sound Branding“ by John Groves. In: Audio-Branding – Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft, edited by Kai Bronner and Rainer Hirt, Verlag Reinhard Fischer, Munich 2007.

„Sound Branding – Strategische Entwicklung von Markenklang“ by John Groves. In: Marken- Management 2008/2009 – Jahrbuch für Strategie und Praxis der Markenführung, edited by Henning Meyer, Deutscher Fachverlag 2007.

„A Brand Sound Trade Association as a Growth Accelerator – Generic Arguments for Sound Branding“ von John Groves. In: Audio Branding Academy Yearbook 2009 / 2010. Edited by Kai Bronner, Rainer Hirt, Cornelius Ringe, Nomos Verlag, Edition Reinhard Fischer, 2010. 142 pages


John Groves at "Einfach Verona"

John Groves at NDR3 Das!

John Groves at RTL Guten Abend

John Groves "Who Moved My Cheese?"


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